Do you want to learn how to grow your email list using Pinterest? It’s not difficult, but it does take a bit of effort. In this 10-step guide, we will show you how to use Pinterest to increase your email subscribers. Pinterest is a great platform for building an email list because it allows you to share images and videos that capture the attention of your audience. Plus, it’s easy to create lead magnets that will attract email subscribers!
What is the fastest way to build an email list?
One of the fastest ways to grow your email list is to use Pinterest to grow your email list! With just a few simple steps, you can start attracting email subscribers from Pinterest. The biggest secret to using Pinterest to grow your email list is to create great content that your target audience can’t resist. This means creating images and videos that are eye-catching and informative along with captions utilizing keywords and engaging CTA’s.
Disclaimer: This post may contain affiliate links. This means I may receive a commission at no extra cost to you. I only suggest products I use and love.
Can You Use Pinterest for Marketing?
Pinterest is one of the best ways to market your business online. Since Pinterest is a visual search engine, it makes it one of the best platforms to market your business and grow your brand awareness. Pinners go to Pinterest for inspiration and solutions, so this is a perfect place for you to be the solution to their problem or provide inspiration and motivation for pinners.
Can You Use Pinterest for Email Marketing?
You can use Pinterest for email marketing in a few different ways. The first way is to use Pinterest to drive traffic to your website or blog where you have an email capture form. This is the most common way that people use Pinterest for email marketing.
The second way is to use Pinterest to drive traffic to a landing page where people can sign up for your email list. Your landing page should be set up for one of your lead magnets so your audience can exchange their email for one of your products. I go further into what lead magnets are and how to create one below.
The third way is to use Pinterest to promote your email newsletter. You can do this by creating images that link directly to your email newsletter or by sharing links to your email newsletter in the captions of your pins.
The best way to use Pinterest for email marketing? Follow my 10 steps to grow your email list on Pinterest below!
15 Steps to Grow Your Email List on Pinterest
Step 1: Optimize Your Pinterest Profile
The first step to growing your email list with Pinterest is to optimize your profile. Make sure to include keywords in your profile name and description so that people can find you when they’re searching for topics related to your business. In your profile description, be sure to include a link to your website or opt-in page so that people can subscribe to your email list.
Step 2: Target Your Niche
When you’re creating content for your Pinterest profile, it’s important to target your niche. By targeting your niche, you’ll be able to attract people who are interested in what you have to offer. When you share great content that appeals to your target audience, they will be more likely to subscribe to your email list.
Step 3: Join relevant Pinterest Group Boards
Another great way to grow your email list with Pinterest is to join relevant group boards. Group boards are collaborative boards where multiple users can contribute pins. When you join a group board, your pins will be seen by a wider audience, which can help you to attract new email subscribers.
Step 4: Create Pins That Drive Traffic to Your Website or Opt-in Page
To grow your email list with Pinterest, you need to create pins that drive traffic to your website or opt-in page. When creating a pin, be sure to include a compelling image and an interesting title. In the description of your pin, be sure to include a call-to-action (CTA) that encourages people to visit your website or sign up for your email list.
Step 5: Create Aesthetically Pleasing Pin Images
In order to grow your email list with Pinterest, it’s important to create aesthetically pleasing pin images. People are drawn to visually appealing images, so be sure to use high-quality photos in your pins. You can use Canva to easily create beautiful designs. Use text overlay on your images to highlight your CTA or include a relevant quote.
Step 6: Use keywords in Your Pin Descriptions
When creating pins to grow your email list with Pinterest, be sure to use keywords in your pin descriptions. This will help people find your pins when they’re searching for topics related to your business.
Step 7: Sign Up For an Email Newsletter Platform
If you have not already signed up for an email newsletter platform, now is the time. I use Flodesk to send my newsletters to my email list. Flodesk is an email marketing platform that is designed for creative entrepreneurs. It’s easy to use and it has beautiful email templates that your email list will love. Plus, it’s only $19/month so it’s affordable for most small businesses.
Learn more about Flodesk here!
Step 8: Add an Email Sign-up Form to Your Website
If you want to grow your email list with Pinterest, you need to make it easy for people to sign up for your email list. The best way to do this is by adding an email sign-up form to your website. You can also add a CTA in your blog posts or on your social media accounts that links to your email sign-up page.
Here is a sample from my site: 25 Best Free Canva Fonts List Canva Template.
I used Flodesk to create all of my pop-ups and opt-ins on my website.
Step 9: Create a Lead Magnet
A lead magnet is an opt-in offer that you provide in exchange for someone’s email address. Creating a lead magnet is a great way to grow your email list with Pinterest because it allows you to capture email addresses from people who are interested in what you have to offer.
Step 10: Promote Your Lead Magnet on Pinterest
Once you’ve created a lead magnet, you need to promote it on Pinterest. You can do this by creating pins that drive traffic to your opt-in page or by adding a call-to-action (CTA) in your profile description.
Step 11: Offer Free Resources
If you want to grow your email list with Pinterest, consider offering free resources. Free resources are a great way to attract people to your website or opt-in page. You can offer free eBooks, PDFs, courses, or other content that is relevant to your niche. Be sure to promote your free resources on Pinterest using keywords.
Step 12: Promote Your Email Newsletter on Pinterest
In order to grow your email list with Pinterest, you need to promote your email newsletter. You can do this by creating a pin that links to your email sign-up page or by adding a CTA in your profile description.
Step 13: Invest in a Pinterest Pin Planning Tool
If you want to grow your email list with Pinterest, you need to invest in a pin planning tool like Tailwind. Tailwind is a great tool that allows you to schedule and publish your pins. It also provides you with analytics so that you can track the performance of your pins. A pin planning tool will help you manage your pins and ensure that you are posting as often as possible to increase your reach on Pinterest to grow your email list.
Learn more about Tailwind here!
I use Tailwind every day to schedule all of my pins. This is a screenshot of all of my scheduled posts in Tailwind. You can schedule as many as you want per day and set them on certain pinning intervals.
Creating and scheduling daily pins can be overwhelming. Grab my Pinterest pin planning Google Sheets template + list of resources to help YOU create and schedule pins without the overwhelm!
âž¡ï¸ Free Pinterest Pin Planning Template + Resources List ​​⬅ï¸
Step 14: Send Email Newsletters to Your List
Once you have a list of email subscribers, you need to start sending them email newsletters to warm your list. Email newsletters are a great way to keep in touch with your audience and promote your products or services. Be sure to include a CTA in your email newsletters that encourage people to visit your website or sign up for your offers.
Step 15: Analyze your results
The final step to growing your email list with Pinterest is to analyze your results. Check to see how many people are subscribing to your email list and how many people are clicking on the links in your email newsletters. If you’re not seeing the results you want, try changing up your pins or email newsletters.
How to Make a Pinterest Lead Magnet
- Determine what type of lead magnet you want to create
- Create the lead magnet
- Promote the lead magnet on Pinterest
Let’s take a closer look at each of these steps.
Determine what type of Lead Magnet you want to create
The first step in creating a lead magnet is to determine what type of freebie you want to offer. To do this, you need to think about what your target audience would be interested in and what would be most valuable to them.
Some popular types of lead magnets include eBooks, PDFs, courses, or other content that is relevant to your niche.
Once you’ve determined what type of lead magnet you want to create, you can move on to the next step.
Create the Lead Magnet
The next step in creating a lead magnet is to actually create the freebie. This will require some time and effort on your part, but it’s important to create something that is high-quality and valuable to your target audience.
Once you’ve created your lead magnet, you can move on to promoting it on Pinterest.
Promote the Lead Magnet on Pinterest
The best way to promote a lead magnet on Pinterest is to create pins that drive traffic to your opt-in page or by adding a call-to-action (CTA) in your profile description.
When creating pins to promote your lead magnet, be sure to use keywords so that people can easily find your lead magnet or opt-in. You should also make sure that the pin image is high-quality and attractive.
Once you’ve created your pins, be sure to share them on a regular basis to ensure that people see them. The easiest way to share your pins to your lead magnet every day is to schedule your pins on Tailwind!
What Should I Make My Lead Magnet?
Now that you know how to create a lead magnet and promote it on Pinterest, you may be wondering what type of freebie you should offer.
If you want to grow your email list with Pinterest, consider offering free resources. Free resources are a great way to attract people to your website or opt-in page. You can offer free eBooks, PDFs, courses, or other content that is relevant to your niche. Be sure to promote your free resources on Pinterest using keywords.
What to Consider When Creating a Lead Magnet:
- Create a lead magnet that is relevant to your target audience.
- Your lead magnet should be something that is valuable and useful.
- It should be easy to create.
Once you’ve created your lead magnet, you need to promote it on Pinterest. You can do this by creating pins that drive traffic to your opt-in page or by adding a call-to-action (CTA) in your profile description and following the 15 steps for how to use Pinterest to grow your email list from scratch above!
What is a Lead Magnet on Pinterest?
A Pinterest Lead Magnet is a freebie that you offer in exchange for someone’s email address. A lead magnet is an opt-in offer that you provide in exchange for someone’s email address. Creating a lead magnet is a great way to grow your email list because it allows you to capture email addresses from people who are interested in what you have to offer.
There are many different types of lead magnets that you can create, but some of the most popular include Ebooks, PDFs, courses, and other free resources.
Creating a lead magnet is a great way to grow your email list with Pinterest because it allows you to capture email addresses from people who are interested in what you have to offer.
How do I grow my email list from scratch?
Creating a lead magnet is the fastest way to grow your email list from scratch. To grow an email list from scratch, you’ll need to create a lead magnet that entices your audience enough to exchange their email for your free product. You should promote your lead magnet on Pinterest and other social media platforms or wherever your target audience hangs out online. Creating a lead magnet is the fastest way to grow your email list because it allows you to capture email addresses from people who are interested in what you have to offer.
How do I grow my email list without ads?
You can grow your email list without paying for ads by creating a lead magnet and promoting it on Pinterest and your other social media platforms. You do not have to pay to promote your pins for your lead magnet on Pinterest if you are posting them as regular pins. Social media is the best way to promote your lead magnet without paying for ads.
Pinterest also does allow you to create ads within the Pinterest platform. If you are wanting to promote your pins to a broader audience, using Pinterest Ads might be a great fit for you to help you grow your email list even faster.
By following these steps, you can use Pinterest to grow your email list from scratch. Start creating great content, targeting your niche, and promoting your email list, and you will attract new subscribers and grow your business.
Just remember to be patient and consistent with your efforts. It takes time to grow an email list, but it is well worth the effort. With a little bit of planning and execution, you can quickly grow your email list using Pinterest.
What are you waiting for? Start growing your email list with Pinterest today!
Related Posts:
- What is a Pinterest Manager? How to Grow Your Pinterest Account with a Pinterest Marketing Strategist
- How to Create a Pinterest Strategy for Your Business
- How to Use Pinterest Analytics: What They Mean and How They Help
- How to Create a Pinterest Business Account: The Ultimate Guide to a Pinterest Business Profile [2022]
Free Resources:
- Pinterest Planning Template + Resources List
- 25 Best Free Canva Fonts List Canva Template
- Pinterest Profile Cover Template
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